Limitless Mother Podcast Episode One Hundred and Fourty Nine

EP149: Georgie: Pinning, Pivoting & Profit

Oh yes oh yay ladies. I just recorded an interview that I know you are going to love. Joining me on today’s show is my friend Georgina White - Georgie to you and me - of Pineapple White Media. Georgie is a Pinterest coach and expert and so I was listening with particular interest (you heard about my ads strategy right?! lol) as she described to me the many reasons why it makes sense for us online business owners to be leveraging this platform fully.

Whether you’ve been just assuming that Pinterest is only for pumpkin pie recipes and party planning tips or you’ve been savvy to the fact that Pinterest could be doing great things for your biz but haven’t got round to using the platform strategically yet, you’re going to love the gold she’s sharing with us today. Personally, she had me at “evergreen content”.

But we’re not only talking about pinning your way to profit. I also asked Georgie to share with us the reason why she decided to niche down at a time when she was feeling overwhelmed and on the verge of burning out or packing it all in and how that leap of faith paid off not just in a thriving business that lights her up but in a restored sense of balance that she cultivates with intention now.

So let’s get stuck in and talk all things pivoting, pinning, profit and finding the perfect pair of grey ankle boots… (it’ll make more sense when we get there). Let’s go to the show!



  • Georgie talks about her business journey and the dual reasons she took the drastic decision to pivot and go against the direction her peers were taking by leaving behind the Instagram focus of her business
  • Cori and Georgie discuss the benefits not just to marketing and messaging of a really clearly defined niche but how this can create a bigger even impact on the people you love to serve
  • Georgie shares openly about her struggle with overwhelm, how she moved past it and how she cultivates balance with intention now.
  • Cori asks Georgie about the benefits of using Pinterest as a marketing tool for the small business owner
  • Georgie describes the key differences between how people show up to Pinterest versus social media and how this can really be used to your advantage in business

Show Notes

Continue the conversation over on the Limitless Mother Facebook Group

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Hi, I’m Cori Javid!

Success Coach, Business Mentor, Mother and tea drinker.  I’m on a mission is to empower more women to see that motherhood and business are a match made in heaven and arm them with the strategy and mindset to create their vision of success on their terms and live life as a Limitless Mother.

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