Either you are so desperate to get your new business off the ground, or you are so desperate to hit that new stretch target. Whatever the case, desperation creeps in. It becomes all about the goal, the number, the target.
You forget about the humans. The service. Your purpose.
You forget your WHY.
And then there’s this snowball effect of not seeing the results (sales!) you want to see in your business… feeling disillusioned… feeling unfulfilled… and round and round.
But guess what? Reconnecting to that WHY can help you to re-centre.
It can help to re-energise you.
It can help you get your sales mojo back.